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8:30 AM to 10 AM "Reversing the trend of declining acres: Will we have the tools?"
John Sandbakken, NSA Marketing Director will describe market demand, acreage and yield trends and summarize the current supply and demand issue within the constraints of limited production.

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Brent Hulke, Ph.D. , USDA/ARS Research Geneticist, will describe new tools that are now available or soon to be coming to the breeding community (SNPs and doubled haploid) and will offer his view on what we can expect for hybrid enhancement in the next five years.

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Sam Markell, Ph.D, NDSU Plant Pathologist, will describe projects in place and fungicides coming to the market that will provide answers to several diseases such as Phomopsis, rust and Verticillium.

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Kevin Capistran, a grower from Crookston, Minnesota, will talk about the response from NW Minnesota where sunflower has been decimated by disease in the last several years.

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10:30 AM to 11:45 AM "Social Media: New Marketing Tools"
Chuck Zimmerman of ZimmComm Media will define social media and social networking terms and provide live examples of each. Terms will include blog, podcast, RSS feed, Twitter, Facebook, YouTube and software/hardware options to utilize them to communicate with and engage customers and consumers.

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GENERAL SESSION LUNCHEON NOON to 1:45 PM "Factors that will Influence Global Ag Trade over the next 10 Years"
Mike Dwyer, Director of Global Policy Analysis Division within the Foreign Agricultural Service (FAS), is responsible for conducting and coordinating analyses on a wide variety of strategic issues that affect U.S. and world agricultural trade, including those that affect the emerging biofuels market.

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2:30 PM - 4:00 PM "Social Media - Hands On How To"
Chuck Zimmerman of ZimmComm Media will walk participants through setting up their own social media accounts (including Facebook, Twitter, etc.) and provide ideas for how to get started and utilize them effectively.

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2:30 PM - 3:15 PM "Future of Fungicides: What's on the Horizon"
New-to-market fungicides are expected to be registered for the 2012 season that have activity on Sclerotinia head rot. The session will be chaired by Dr. Sam Markell, NDSU extension plant pathologist. Representatives of DuPont™ and BASF will detail research plans for the 2011 season in anticipation of 2012 registrations. Doug Meadows, special project manager for DuPont, will be describe Vertisan™ while Kent McKay, technical service representative for BASF, will discuss research and labeling plans for Endura™.

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3:15 PM - 4:00 PM "Defining the use of Sharpen™ Desiccant"
Product marketer, BASF, has conducted detailed investigations into the use of Sharpen™ on sunflower in 2010. Technical service representative Kent McKay will describe their findings and the use recommendations for the 2011 season.

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3:15 PM - 4:00 PM "Update on the NSA SNP Project"
Drs. Brent Hulke of USDA ARS Sunflower Unit (photo above) and Pegadaraju Venkatramana (Venki) of BioDiagnostics, Inc. will provide an update on this broad genetic project. This will include progress to date, future plans and further discussion on implementation at the breeder level.

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